How to Close the Loop Between Phone Lead & Sales

Not every phone call is made equal. Use these methods to measure the true impact marketing has on sales. Once you have setup and started using phone tracking it you may notice there is a gap in your analytics...

 

Top 5 Reasons Businesses Use Call Tracking

Our customers have helped us compile a list of the top reasons they use Call Tracking. “I never knew I needed an iPhone until I got one” – Unknown consumer This type of sentiment is often felt by marketers...

 

What Does it Cost Not to Have Call Tracking

Tracking calls helps marketing, sales and IT teams solve a range of business problems, but what are businesses risking if they don’t have a call tracking solution in place? Call Tracking solves many marketing, sales and telephony challenges, so...

 

4 Ways to Reduce Costs With Call Tracking

Call Tracking is commonly classified as an expense, but like any good investment it ends up saving you money. Use the tips here to reduce marketing costs with call tracking. 1. Attribution How do you know which channels and...

 

Get Credit for Every Lead You Generate

RETENTION RETENTION RETENTION Retention is of key importance to almost all marketing agencies. I was going to mention that old adage about it being much more expensive to acquire new clients than retain old ones but you’re probably sick...

 

Why Phone Leads Matter

If you’ve ever asked yourself what the most valuable type of lead is, this article is for you Not every lead is created equal. Just ask your sales manager which types of leads he or she would like more...

 

5 Ways Call Routing Can Aid Sales

Call Tracking can be a sales managers best mate! Call tracking is usually marketing led – but sales managers get a great deal out of the reports, and often use the methods below to increase sales performance through greater...