Google Adwords Becomes Google Ads

Google has announced this week that Adwords is becoming Google Ads So what does the rebranding to Google Ads mean for you, and how is it going to affect the world of call tracking?  Here is our summary of...

 

Jet Call Tracking Vs Google Call Forwarding

If you haven’t heard of Google’s Forwarding numbers before, they are an Adwords product that enable you to track calls from your Adwords when people click through to your website. It is a great starting point that introduces a...

 

How to Maximise Adwords Performance Using Call Tracking

“Optimising Adwords campaigns isn’t necessarily about spending more, it’s about spending smarter.” If you have ever spoken to a Google Account Manager you will recognise that phrase. And it’s true. The same logic that applies to optimising Adwords campaigns...

 

Get Credit for Every Lead You Generate

RETENTION RETENTION RETENTION Retention is of key importance to almost all marketing agencies. I was going to mention that old adage about it being much more expensive to acquire new clients than retain old ones but you’re probably sick...

 

A/B Testing With Call Tracking

Test everything. This is the modern marketers motto. With a wealth of data available for those who know where to find it, AB testing has become a great way to prove hypotheses, test different messaging and even settle arguments...

 

Does Call Tracking Negatively Impact Local SEO?

Does call tracking negatively impact local SEO? No it doesn’t. There was some ill-advised concern back in 2013 from local search marketers using call tracking numbers about Google penalising organic search results due to call tracking numbers being used....

 

4 Display Ads and a Funeral

The effect call tracking had on a customers performance display campaigns – starring Jet Interactive Many of our customers run display campaigns online, and generally like to measure phone response from the display campaigns that target new acquisitions. They...

 

5 Ways to Increase Calls From Your Website

66% of Sales Managers consider phone leads to be more valuable than any other type of lead (BIA/Kelsey). How do you get more of these profitable leads? Your website is the most likely place these phone calls come from...