Customer Success & Retention in a digital world

  It’s a proven fact, Customer Service processes are essential for any business. Whether you store your customer list in a basic spreadsheet, your Dad’s ancient filing cabinet, or a sophisticated CRM system like Salesforce or SAP, the ability...

 

Call Tracking Your Google Ads

  Google is without a doubt the powerhouse of the internet. Internet searches have become “just Google it!”, Gmail is one of the most used online email clients, and the Google Suite knocks all other analytics and ad tools...

 

Google Adwords Becomes Google Ads

Google has announced this week that Adwords is becoming Google Ads So what does the rebranding to Google Ads mean for you, and how is it going to affect the world of call tracking?  Here is our summary of...

 

Jet Call Tracking Vs Google Call Forwarding

If you haven’t heard of Google’s Forwarding numbers before, they are an Adwords product that enable you to track calls from your Adwords when people click through to your website. It is a great starting point that introduces a...

 

How to Maximise Adwords Performance Using Call Tracking

“Optimising Adwords campaigns isn’t necessarily about spending more, it’s about spending smarter.” If you have ever spoken to a Google Account Manager you will recognise that phrase. And it’s true. The same logic that applies to optimising Adwords campaigns...

 

Get Credit for Every Lead You Generate

RETENTION RETENTION RETENTION Retention is of key importance to almost all marketing agencies. I was going to mention that old adage about it being much more expensive to acquire new clients than retain old ones but you’re probably sick...

 

A/B Testing With Call Tracking

Test everything. This is the modern marketers motto. With a wealth of data available for those who know where to find it, AB testing has become a great way to prove hypotheses, test different messaging and even settle arguments...